Identity, Content managed website.
Olympic athlete looking to transfer her personal training knowledge online.
To create an identity that reflects Rowan as an athlete and influencer and attracts a fitness focussed target audience.
Brand identity reflecting the flair, dedication to fitness and training to inspire a new batch of budding British skiers. The website uses a simple navigation to promote the three personalised fitness plans and uses Paypal to fulfil online orders. A comprehensive news feature documents Rowan’s journey to the Olympics, Beijing 2022.