eCommerce Shopify website, identity update.
Internet based motorcycle parts company with worldwide distribution.
To redesign the identity and create a bold website to enhance customer confidence and sales.
New identity repositioning the company as a strong, safe and trusted online choice. The brand is bought to life through bold display type and clean defined structure. Simplicity of navigation for over 30,000 products and quick checkout was key for driving online sales. Shopify platform integrates with internal stock system.